RVCA | Brands | ILLUSION ST WEAR

The RVCA name (pronounced: REW-KA) was developed first and foremost out of the “V” and “A” which symbolizes the balance of opposites and how they coexist: Nature x Industrialization, Woman x Man, Past x Present. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends.